BOOKING HOTELS DIRECTLY gives the cheapest rates. Cut out middlemen, save the hotel money and some will give you the best discount. True Beachfront shows Samui hotels that GUARANTEE the best discount for Direct Bookings. See the list on the Samui map page.
True Beachfront also sells the cheapest rooms available in Thai beach hotels as Discount Room Vouchers – but these are limited . See all Koh Samui deals here or e-mail Jade for advice on jadebeachfront@gmail.com

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The peaceful, coco-lined sands along this southeast corner are among Samui's most beautiful beaches. Here we find an enchanting mix of long, flat beach along the East coast with enough sand to race chariots, plus little bays and romantic escapes carved out by the mountain along the southern shore. Huge granite boulders add to the beach beauty here, and create many small, private beach coves.
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Here are some of the most peaceful, romantic beaches in Samui, with some outstanding beachfront accommodations to match.
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Among the 7 places we qualify here as true beachfront is a wide range of styles. The 4-star villas of the Centara Villas Samui are set in a lush blend of natural forest and tropical gardens up a hillside. You can rent a large family villa at Samui Beach Village. The resort X2 Samui Villas by Design is just what the name suggests, an ultra modern, design resort on a wide sandy beach. Down South, in perhaps the most romantic getaway on the island, Kamalaya removes stress from its guests in the most beautiful tropical gardens.
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The bottom zone here is especially beautiful, and ideal for those looking for complete peace & relaxation. There is no nightlife and entertainment here. One has to travel 15 minutes to Lamai for that. All of the better resorts here offer spa services, massage therapy and health clubs.
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One can walk beautiful beaches, go kayaking, shoot beautiful beach photos, or take a boat trip to tropical islands nearby. Laem Sett is also perfect for a beach wedding, surrounded by beach beauty.
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Detailed info abou Samui and its many beaches is available thorugh these travel pages:

by John Everingham
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need advice about Thai beaches & beachfront hotels – try this expert, for free
Want help? E-mail John E, who has photographed 1,100+ beachfront hotels in this site and most beaches in Thailand, for help finding the perfect beach and beachfront hotel. john@beachf.com