The best possible beach hotel deals in Samui come from Direct Bookings:
We display hotels that GUARANTEE, in writing, to discount the lowest rates found on-line for guests who book direct. This cuts out middlemen, saves money for the guest and hotel – and we take no commission. See our GUARANTEE list on the Samui page, then contact hotels via the e-mail box on each hotel page.
This site also sells the cheapest beach rooms available in Thailand as Discount Room Vouchers – but these are limited . See all Koh Samui deals here or e-mail Jade for advice on jadebeachfront@gmail.com

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This village and junction in the southeast is more famous for its ragged Muslim fishing village and quaint old Chinese community than its beach. The beach seen near the road is not remarkable. The whole area is a coconut garden, and the northern end has some interesting beach hotels and holiday cottages blended into little coves and rocky headlands. Here it is a very pretty.
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There are three resorts in the 3-star and 4-star range, and some cheap bungalows, all offering a quiet beach and tranquillity. The Mercure Felix has open space and a pretty coconut lined beach – a good family hotel. Rocky's Boutique Resort is beautifully crafted into natural forest and rocks. With tables set on top of huge granite boulders by the beach, it has perhaps the most romantic restaurant on the island. See the photos. Mango Village offers comfortable beach cottages set into the hillside, giving all ocean view rooms. It is run by a retired European who puts passion into his work. All three offer some massage and spa treatments.
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The beach along here is somewhat narrow, though definitely picturesque. The sand is a little coarse. The water is generally shallow and not very good for swimming. Staying in this area definitely gets one away from the more crowded beaches, and puts one close to local communities.
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On the southern sector there are a couple famous beach restaurants catering to local Thai people, so the food has authentic Thai taste, at Thai prices. Food stalls open along this beach during the high season selling Isarn food, including som tum, sticky rice and other.
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Some of these travel pages about Samui might be helpful:

by John Everingham
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need advice about Thai beaches & beachfront hotels – try this expert, for free
Want help? E-mail John E, who has photographed 1,100+ beachfront hotels in this site and most beaches in Thailand, for help finding the perfect beach and beachfront hotel. john@beachf.com