BOOKING HOTELS DIRECTLY gives the cheapest rates.
Cut out middlemen, save the hotel money and some will give you the best discount. True Beachfront shows Samui hotels that GUARANTEE the best discount for Direct Bookings. See the list on the Samui map page.
DISCOUNT ROOM VOUCHERS, the cheapest rooms available on the island, are also sold on this site. See all Koh Samui deals here.

.

Chaweng Far South has several more upmarket resorts

This might be considered Chaweng Beach's most trendy beach area, with more fine beach design and luxury accommodations than any other. This end is also the quietest part of Chaweng, enhancing its elite air. Since Chaweng is so long, getting to the wild nightlife areas further north requires motor transport. There are many south-end restaurants within walking distance.
.
The beach here is quite wide, the water reasonably deep for swimming. The beach is exceptionally soft underfoot, with the island's finest white silica and coral sand. See our sand detail photos for Chaweng, taken here.
.
The 4-star Samui Paradise and Samui Resotel are beautiful design resorts, with their own special environments. The former uses traditional Thai style design in a small forest, the latter having a hip, minimalist look without foliage. Chaweng Cove is one of the originals here, with an older Thai-style beach hotel look. Baan Talay has both garden chalets and beachfront rooms.
.
The star of South Chaweng is surely the famous boutique resort, Poppies Samui. This is the sister of the original, famous Poppies Bali, one of the first resorts established on Bali's Kuta Beach during the 1970s. Poppies' luxury garden villas are cleverly crafted into tropical gardens to provide maximum privacy in green environment. The iconic restaurant is an attraction itself, with many visitors from different parts of the island eating here at least once during their Samui visit. By the beach, under the stars, offering excellent fusion cuisine and service, this is one of the most romantic restaurants on Samui.
.

See more photos & info about Koh Samui & its beaches:

.

Advice on Thai beaches & beachfront hotels – free from the expert
Want help? E-mail John E, who has photographed 1,100+ beachfront hotels in this site and most beaches in Thailand, for help finding the perfect beach and beachfront hotel. john@beachf.com